Golden Activation Brand Identity

Golden Activation is an independent brand that brings healing to all beings. Through their unique jewelry, Tarot, and Reiki healing sessions, they aid to assist the millennial spirit in finding clarity on their own unique journey. When Golden Activation approached me to create their brand, they specifically requested that it include a snake, the moon, the Aquarius sign, and fit snug in a circle. However, fitting all of that into one, clean, and easily digestible logo was not a simple task. I started with the snake. In order to keep the logo simple and legible, I went for a flat-graphic approach. To add the moon and the Aquarius symbol, I placed them on opposite sides of the snake, creating a balancing effect. The snake here symbolizes the infinite healing process and transformation we go through in our lifetime. The moon and the Aquarius symbol work in harmony, representing the ever-changing cycles of the moon as well as our inner mind and emotions. Golden Activation seeks to activate the part in us that we might not be able to tap into, and with that, to open up the healing path.