Cleu inc. is a mobility automation system available on the iPhone and Apple Watch. Along with the redesign of the user interface, I created a complete re-branding of the app's identity.
The previous brand included a bright blue and black color palette. I wanted to bring some color and life into the brand, as it is an app for automating one's life and simplifying day-to-day routines like driving to work or waking up. Therefore, I brought it the purple and orange gradient hues to warm up Cleu whilst keeping it sophisticated with flat-graphic illustration.